i2i
Insight to Impact
Agile research that's swift, savvy, and scientifically sound.
Built to fuel brand stories that actually land.
Where speed
meets science.
i2i is BBX Collab's specialized agile research service — designed to deliver fast, focused insights that drive real brand impact.
Big Consumer Surveys
Great for the macro view.
- Wide demographic reach
- Big sample sizes
- Broad trend spotting
- Numbers to back ad claims
Agile Research with i2i
Great for the moves you make next.
- Focused, targeted samples
- Faster — without losing rigor
- Granular, behavioral depth
- Insights you can act on tomorrow
- Data that fuels quick pivots
Both have a place. We do the one that moves brands forward.
Speed Meets Science
We pair agility with real scientific method — literature reviews, expert insighting, reliability testing, focus groups, and proper statistical analysis. Fast and trustworthy.
Actionable Targeting
Instead of casting a wide net, we go deep with the right sample. The result: granular insight you can actually use to pivot, decide, and move.
End-to-End Execution
We don't stop at the report. We turn analytical Insight (audits, FGDs) into creative Impact (ideation, full campaigns).
i2i helps brands move past one-size-fits-all — toward strategies that are nuanced, responsive, and evidence-based.
Insight
We dig.Zoom-in Reviews
Deep dives into existing data to surface gaps and sharpen strategy.
Focus Groups & In-Depth Interviews
Real conversations with real consumers. The lived experience, unfiltered.
Descriptive & Analytic Studies
Targeted surveys that read the room and identify what's driving it.
Brand Audits
A clear-eyed look at your current comms — what's working, what's not, what's next.
Impact
We deliver.Insight Ideation
Turning research into brand stories worth telling.
Stakeholder Workshops
Custom workshops, training, and brainstorms — built around your team and your brand.
Brand Implementation
Strategy, applied. We translate findings directly into brand assets.
Campaign Concept & Execution
From insight to launch — fully realized campaigns, end to end.
Tools Built for Insight
We don't just use tools — we build them. Every platform in our stack is designed to make research faster, smarter, and more human.
Creative Digital Survey Platforms
Custom-built, visually engaging questionnaires that get honest answers. No more boring forms.
Try Now →AI-Assisted Data Collection
Smart tools speed up collection and synthesis. Human experts keep the nuance intact.
Try now →Digital Distribution & Amplification
Insights don't sit on a shelf. We launch them — through events, social campaigns, and beyond.
Download FABLE →
The FABLE Study
Filipino Agile Brand Loyalty Examination
What actually makes Filipino consumers stay loyal to a brand?
We ran the numbers — and the answers might surprise you.
FABLE is BBX's first proprietary research under i2i. It's a multidimensional look at what drives — and breaks — brand loyalty in the Philippines, designed to help brands move past one-size-fits-all thinking toward strategies that are culturally rooted and genuinely responsive.
(reliability score)
The Headlines
What's Leading
The top 5 factors Filipino consumers care about most:
- 1Value for Money
- 2Product Quality
- 3Brand Reputation
- 4After-Sales Support
- 5Emotional Connection
What's Lagging
The bottom 5 factors that matter less than you'd think:
- 10Endorser Influence
- 11Status Enhancement
- 12Online Engagement
- 13Stockout Resilience
- 14Self-Image Congruence
The takeaway?
Filipinos lead with the functional,
and warm up with the emotional.
Celebrity endorsements and social media buzz?
Less than you'd think.
The Two Drivers of FABLED Loyalty
Value
Quality
Reputation
After-Sales
Emotional Connection
Relevance & Innovation
Self-Image Congruity
Brand
Loyalty
Want the full picture?
Download the AHA! Session 2 Executive Summary for the complete FABLE Study findings — including segment breakdowns by age, gender, marital and parental status.
Proof, not promises.
See how i2i turns insight into impact for real brands.
